julep

freelancing.

it's that simple.

Project TL;DR

Designing a financial solution as a responsive web platform for freelancers.

julep addresses common complaints about existing solutions which include functionality and intuitiveness. Julep strives to make finances a stressfree, seamless, and trustworthy experience for freelancers with multiple streams of income.

Quick Look

+ c2c model

+ Competitive market analysis
+ End to End development

+ Lean product design 

User

Problem

Freelance workers struggle with consolidating their expenses and income very tax season. 

Opportunity

How could we provide a service that would give freelancers the tools and knowledge to successfully account for their finances? 

KPIs and Targets

Decrease in time to completion

-50%

Percentage of successful powerbank rental

80%

Increased user score rate

+80%

Thanks to...

KPIs and Targets

Adam
Yanli
Shanshan
90%
80%
3

Results

60%
80%
8

Achievements

A simple approach to a painful task.

"I hate tax season. I always put it off until the very last minute because there's so much you have to do."

- Amanda

An easy to understand, no frills solution for self-employed workers.

"There's kind of a large learning curve for QuickBooks. Plus there's so many features they have that I get a little overwhelmed."

- Robert

Growth Opportunities

Familiar layout
An easy 3 step process
Low fall off 
Trustworthy